Puma’s latest sportswear campaign features Amelia Gray in a dynamic series of live-action visuals showcasing the brand’s Mostro footwear and apparel collection. The creative execution balances high-energy movement with domestic and urban settings, shifting from sunlit bedroom interiors to exterior architectural balconies.
Produced by BWGTBWLD with agency and creative support from Anomaly Berlin, the project leans into a clean, minimalist aesthetic. The visual narrative highlights the collection's yellow colorway and distinct styling through fluid transitions and textured spatial details.
