Guinness: A Lovely Day Snippets
Brand
Date
Apr 2025
Description
Guinness presents 'A Lovely Day Snippets,' a commercial project that captures diverse human moments and social gatherings through a meticulously arranged grid. Produced by Magnum Photos, BIRTH, Hand of God, and Uncommon Creative Studio, the piece utilizes a clean visual language set against stark white backgrounds. The animation weaves together numerous photographic snippets and narrative slices of communal experience. Technical execution relies on 3D render and CGI integration, with VFX provided by the Uncommon Creative Studio post-production team to maintain a precise, modular aesthetic.
Style
Horizontal, Commercial, Clean
Techniques
3D render / CGI, VFX / visual effects
Industries
Color
Pure White
Jet Black
Background
White Seamless
Context
Advertising Campaign
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.