Zegna: Zegna Vellus Aureum 2025 Campaign
Brand
Date
Mar 2025
Description
The Zegna Vellus Aureum 2025 campaign centres on a portrait-led approach to luxury menswear. Directed by Stephen Kidd with photography by Matthew Brookes, the film showcases the precision of the label's craftsmanship through a series of close-up, live-action shots. Featuring design direction from Alessandro Sartori, the campaign utilises a cinematic, vertical format and natural light to focus on texture and garment detail. The project maintains a clean aesthetic, set against an out-of-focus garden backdrop that keeps the attention on the tailored jacket and subject.
Style
Vertical, Cinematic, Clean
Techniques
Natural light
Industries
Color
Jet Black
Background
Garden
Context
Advertising Campaign, Brand Film / Corporate Video
Associated creatives
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