Zegna’s latest campaign for the Stellan fragrance line features actor Stellan Skarsgard in a series of intimate vignettes. The commercial focuses on the ritual of preparation, tracking the actor as he moves through a historic interior to dress for an evening event.
Directed by Max Cooper, the film channels a classic sensibility through its use of monochrome visuals and analogue film techniques. The aesthetic leans into cinematic framing and dramatic lighting, emphasizing a tactile, sophisticated atmosphere throughout the production.
