Zegna
Stellan
Brand
ProjectStellan
Date
Mar 2026
Description
Zegna presents 'Stellan,' a cinematic fragrance campaign featuring actor Stellan Skarsgård. The commercial captures a moment of quiet preparation, as Skarsgård readies himself for an evening event, highlighting the personal ritual of applying the brand's scent. Directed by Max Cooper, the production utilizes a monochrome palette and analogue film techniques to create a sophisticated, timeless aesthetic. Through dramatic lighting and soft focus, the film frames the fragrance as an essential element of refined preparation.
Style
Horizontal, Cinematic, Monochrome
Techniques
Analogue / film
Industries
Fragrance
Color
Pure White
Jet Black
Background
Hotel Room
Context
TVC / TV Commercial
Associated creatives
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