Zegna: Stellan
Brand
Date
Mar 2026
Description
Zegna’s latest campaign for the Stellan fragrance line features actor Stellan Skarsgard in a series of intimate vignettes. The commercial focuses on the ritual of preparation, tracking the actor as he moves through a historic interior to dress for an evening event. Directed by Max Cooper, the film channels a classic sensibility through its use of monochrome visuals and analogue film techniques. The aesthetic leans into cinematic framing and dramatic lighting, emphasizing a tactile, sophisticated atmosphere throughout the production.
Style
Horizontal, Cinematic, Monochrome
Techniques
Analogue / film
Industries
Color
Pure White
Jet Black
Background
Hotel Room
Context
TVC / TV Commercial
Associated creatives
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