Zegna: Zegna in Summer
Brand
Date
Jun 2026
Description
Zegna presents 'Zegna in Summer,' a commercial film capturing a Mediterranean-inspired seasonal aesthetic. Starring actor Mads Mikkelsen, the project follows his journey across open water in a classic wooden motorboat, leaning into a cinematic and warm atmosphere. Directed by Mattia Benetti with cinematography by Luca Bigazzi, the piece focuses on detailed textile textures and refined summer silhouettes. The project features creative direction from Margot Populaire and Devon Hind. The visual language relies on live-action technique and drone footage to emphasize the scale of the landscape, grounded by the styling of Julie Ragolia.
Style
Vertical, Cinematic, Warm
Techniques
Drone footage
Industries
Color
Camel
Khaki
Pure White
Background
Ocean
Context
Advertising Campaign, TVC / TV Commercial
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