Zegna

Zegna in Summer

Brand

Date

Jun 2026

Description

Zegna presents 'Zegna in Summer,' a commercial film capturing the seasonal transition within the luxury fashion sector. Directed by Mattia Benetti, the project features actor Mads Mikkelsen navigating a classic motorboat across an expansive lake. The film leans into a timeless cinematic mood, utilizing natural lighting and drone footage to emphasize the scale of the environment. Styling by Julie Ragolia highlights textured knits and tailored separates, underscoring the brand's focus on material quality. The visual narrative, supported by cinematography from Luca Bigazzi, maintains a consistent, warm aesthetic through live-action technique.

Style

Vertical, Cinematic, Warm

Techniques

Drone footage

Industries

Luxury Fashion Houses

Color

Camel

Khaki

Pure White

Background

Ocean