Zegna: Zegna Summer 2025 Campaign
Brand
Date
Apr 2025
Description
Zegna presents its Summer 2025 campaign, a live-action commercial spotlighting the brand's latest menswear collection. Centered on actor Mads Mikkelsen, the film captures the intersection of relaxed tailoring and heritage aesthetic in a Mediterranean-style outdoor setting. The production utilizes natural light to emphasize the crisp textures of the garments as Mikkelsen moves through a sun-drenched stone square. With design direction by Alessandro Sartori, the project leans into a warm, cinematic visual language, supported by the work of fashion editor and stylist Julie Ragolia.
Style
Horizontal, Commercial, Warm
Techniques
Natural light
Industries
Color
Pure White
Background
Public Square
Context
Advertising Campaign, TVC / TV Commercial
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