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Enormous Films, Production,

About

This commercial video for the project Zegna in Summer features actor Mads Mikkelsen navigating a classic wooden motorboat across a wide lake under an open sky. Directed by Mattia Benetti with cinematography by Luca Bigazzi and styling by Julie Ragolia, the piece captures a relaxed yet refined summer atmosphere. Mikkelsen wears a textured knit sweater over a white collared shirt and shorts, complemented by sunglasses, while operating the boat's steering wheel. The natural lighting highlights the shimmering water and the surrounding coastline, evoking a timeless cinematic mood.

Project

Keywords

Styles

Techniques

Industries

Background

Ocean

Context

Advertising Campaign
TVC / TV Commercial