Zarbee's
Peek a Bee
Brand
ProjectPeek a Bee
Date
Sep 2026
Description
Zarbee’s 'Peek a Bee' campaign introduces a friendly CGI bee character to highlight the brand’s range of baby healthcare essentials. The commercial spots spotlight vitamin D drops, nasal mist, and cough syrup, grounding the animated character within a relatable, warm domestic setting. Produced by Content/s with agency and creative direction from Max Cooper, the project merges live-action segments featuring a mother and baby with high-fidelity VFX. The execution emphasizes a clean, approachable aesthetic through soft natural lighting and precise integration of animation into the live-action environment.
Style
Vertical, Commercial, Warm, Clean
Techniques
Animation, VFX / visual effects
Industries
CPG / Packaged Food
Color
Golden Yellow
Jet Black
Pure White
Background
Living Room
Context
TVC / TV Commercial
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