Zarbee's

Only The Good Stuff

Brand

Date

Sep 2026

Description

Zarbee's 'Only The Good Stuff' commercial spots capture moments of domestic care, featuring a mother and toddler within a bright, kitchen-focused setting. The campaign utilizes a hybrid approach, blending live-action technique with animation to highlight the brand's product range, including vitamin D drops and saline nasal mist. The project incorporates warm, natural light and a soft focus to maintain a gentle tone. Creative direction and production were led by Max Cooper and Content/s, with casting provided by Paladino Casting. Post-production and VFX services were handled by Idolum, integrating the animated bee character throughout the vertical format assets.

Style

Vertical, Commercial, Warm

Techniques

Animation, Natural light

Industries

CPG / Packaged Food

Color

Beige

Jet Black

Background

Living Room

Context