Zarbee's

Lab Partners

Brand

Date

Sep 2026

Description

Zarbee's 'Lab Partners' is a commercial video project focused on product education within the consumer packaged goods sector. The narrative utilizes an animated bee character alongside a young participant to conduct a side-by-side comparison of cough syrup viscosity and ingredient profiles. Set in a brightly lit kitchen environment, the production relies on natural light and a minimalist aesthetic to maintain a clean, informative tone. The technical execution incorporates motion graphics and VFX to highlight the product's attributes, with agency creative direction by Max Cooper, animation by Max Cooper, and VFX by Idolum.

Style

Horizontal, Commercial, Clean, Minimalist

Techniques

Animation, Natural light, VFX / visual effects

Industries

CPG / Packaged Food

Color

Jet Black

Pure White

Golden Yellow

Background

Kitchen