Zarbee's Kid Scientists campaign features a blend of live-action footage and animated elements to showcase their cough syrup range. The spot centers on an adult and two children in lab coats conducting experiments within a garden setting, utilizing bright natural light and clean visual framing.
The commercial incorporates VFX and character animation to highlight product positioning alongside laboratory glassware. Agency and creative direction were led by Max Cooper, with production managed by Content/s. The project features casting by Paladino Casting, animation by Max Cooper, and post-production by Idolum.