The Zara MAN SS2025 campaign explores a coastal aesthetic, grounding the seasonal collection in a series of outdoor environments ranging from sun-drenched streetscapes to maritime settings. Captured by photographer Jorge Perez Ortiz, the imagery leans into a naturalistic editorial style, utilizing golden hour light and clean, high-contrast monochrome to define the season’s silhouettes.
The project features styling by Ruben Vazquez, who emphasizes relaxed layers, light textiles, and nautical-inspired separates. Hair styling by Erol Karadağ maintains a polished yet effortless look that complements the sun-washed locations. By employing techniques like analogue film aesthetics, the campaign achieves a balanced, atmospheric mood across its various portrait and landscape compositions.
