Zara
MAN SS2025
Mar 2025
Zara MAN SS2025 is a global fashion campaign that leans into a relaxed, nautical aesthetic. The imagery captures a series of outdoor portraits in warm, golden hour light, utilizing clean editorial framing to highlight the collection's texture and seasonal layers. Photographed by Jorge Perez Ortiz, the project features a sun-drenched palette across both color and monochromatic prints. The editorial work relies on natural light and coastal settings, including sandy beaches and sailboat decks, to evoke a cinematic atmosphere. Stylist Ruben Vazquez curates a layering-focused wardrobe, while hair stylist Erol Karadağ maintains a consistent grooming aesthetic throughout the series. The campaign features talent including Francesco Ruggiero and Kilian Zeugin.
Editorial, Vertical, Warm
Natural light
Advertising Campaign
