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Brand
Zara
ProjectMAN SS2025
Close-up black and white portrait of a man with wet dark hair submerged in water, looking off to the side.

Zara MAN SS2025 2025

Associated creatives

Jorge Perez Ortiz
Jorge Perez OrtizPhotographer
Ruben Vazquez
Ruben VazquezFashion Editor/Stylist
Erol Karadağ
Erol KaradağHair Stylist
Francesco Ruggiero
Francesco RuggieroModel
Kilian Zeugin
Kilian ZeuginModel

Tags

man in waterman swimmingmanwet hair manmale model in water

Description

This black and white campaign portrait for Zara MAN SS2025 features a male model submerged up to his chest in the ocean water. His dark, wet hair clings to his forehead, framing a serious expression as he gazes off to the side. Natural lighting illuminates the water's surface and the gentle waves breaking in the background. The composition focuses intimately on the subject against an open coastal backdrop, creating a stark monochromatic visual mood. Photography by Jorge Perez Ortiz with styling by Ruben Vazquez and hair by Erol Karadağ.

Style

Editorial, Vertical, Monochrome

Techniques

Underwater

Industries

High Street Fashion

Background

Ocean

Context

Advertising Campaign