Zalando
Zalando x Lowlights Studios
Brand
ProjectZalando x Lowlights Studios
Date
May 2024
Description
Zalando collaborates with Lowlights Studios for a streetwear-focused fashion editorial series. The campaign highlights a range of relaxed silhouettes and graphic apparel, captured in an urban setting that emphasizes candid lifestyle aesthetics. Photographer Tobias Kruse utilizes natural light and vertical compositions to document the collection. The imagery frequently employs monochrome grading and gritty textures to define the street-style narrative, with Julian Trowe appearing as the primary model across the series.
Style
Editorial, Vertical
Techniques
Natural light
Industries
Streetwear
Background
Street
Context
Advertising Campaign
Associated creatives
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