Zalando: Zalando x Lowlights Studios
Brand
Date
May 2024
Description
Zalando collaborates with Lowlights Studios for a street-focused fashion campaign. The collection leans into relaxed silhouettes and graphic-heavy apparel, captured through a series of editorial portraits. Photographer Tobias Kruse documents the project across diverse urban environments, utilizing natural light to ground the styling in a candid, lifestyle aesthetic. The imagery features model Julian Trowe, highlighting the label's focus on functional streetwear and casual tailoring.
Style
Editorial, Vertical
Techniques
Natural light
Industries
Background
Street
Context
Advertising Campaign
Associated creatives
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