Zalando Zalando x Lowlights Studios 2024

Description

A full-length fashion campaign image for the Zalando x Lowlights Studios collaboration, photographed by Tobias Kruse. The shot features a young East Asian woman standing centrally on cracked pavement, wearing a loose-fitting dusty sage graphic t-shirt with stylized script lettering across the chest. She pairs the top with wide-leg, stonewashed blue denim jeans that pool over clean white sneakers, styled with subtle rectangular eyeglasses. In the background, tall palm trees rise against a residential building exterior under clear, natural daylight.

Style

Editorial, Vertical

Techniques

Natural light

Industries

Streetwear

Color

Background

Street

Context

Advertising Campaign