Zalando: Zalando directed by Heleen Declercq
Brand
Date
Jun 2025
Description
This commercial campaign for Zalando, directed by Heleen Declercq, highlights a youthful and energetic narrative through a series of spontaneous moments. The film follows a diverse group across various settings, ranging from open fields under overcast skies to an atmospheric night-time diner. Technically, the work leans into a cinematic vintage film aesthetic. The cinematography pairs dynamic framing with rich color grading and a blend of natural lighting and moody, controlled environments. The production and post-production were managed by ILA Studio, with music and sound design provided by Sonhouse and Poumtchak Music.
Style
Horizontal, Commercial, Cinematic, 1980s, Nostalgic
Techniques
Analogue / film
Industries
Context
Advertising Campaign
Associated creatives
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