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Zalando: Zalando directed by Heleen Declercq

Date

Jun 2025

Description

This commercial campaign for Zalando, directed by Heleen Declercq, highlights a youthful and energetic narrative through a series of spontaneous moments. The film follows a diverse group across various settings, ranging from open fields under overcast skies to an atmospheric night-time diner. Technically, the work leans into a cinematic vintage film aesthetic. The cinematography pairs dynamic framing with rich color grading and a blend of natural lighting and moody, controlled environments. The production and post-production were managed by ILA Studio, with music and sound design provided by Sonhouse and Poumtchak Music.

Style

Horizontal, Commercial, Cinematic, 1980s, Nostalgic

Techniques

Analogue / film

Context

Advertising Campaign

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