Brand
Zalando Zalando directed by Heleen Declercq 2025
Associated creatives
Tags
Description
This fast-paced commercial video for Zalando, directed by Heleen Declercq, captures an energetic and vibrant narrative featuring a diverse group of young individuals. The sequence transitions through various atmospheric settings, including washing a car windshield, riding bicycles across open green fields under overcast skies, and sharing laughs in a diner at night. The cinematography employs dynamic framing with vintage film aesthetics, rich color grading, and natural lighting juxtaposed with moody night scenes. The cast showcases eclectic casual and outerwear fashion, creating a youthful and spontaneous mood throughout the film.