Zalando presents the "What Do I Wear" campaign, a fashion-focused commercial centered on the collaborative nature of personal style. The project features a diverse ensemble navigating urban settings, utilizing smartphones to curate outfit selections and interact with the brand's digital ecosystem.
Directed through a lens of natural light and live-action cinematography, the spot captures an interplay between formal wear and everyday environments. The production was spearheaded by Wieden+Kennedy Amsterdam, with production services managed by PRETTYBIRD UK and MADE IN LISBON. Post-production and sound design were completed by Selected Works, String and Tins, and Tracks & Fields.
