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Zalando: What Do I Wear Team Effort

Brand
Zalando
Date

Aug 2025

Description

Zalando presents the "What Do I Wear" campaign, a fashion-focused commercial centered on the collaborative nature of personal style. The project features a diverse ensemble navigating urban settings, utilizing smartphones to curate outfit selections and interact with the brand's digital ecosystem. Directed through a lens of natural light and live-action cinematography, the spot captures an interplay between formal wear and everyday environments. The production was spearheaded by Wieden+Kennedy Amsterdam, with production services managed by PRETTYBIRD UK and MADE IN LISBON. Post-production and sound design were completed by Selected Works, String and Tins, and Tracks & Fields.

Style

Horizontal, Commercial, Clean

Techniques

Natural light

Industries
High Street Fashion
Color
Jet Black
Chocolate
Pure White
Background

Street

Context

TVC / TV Commercial

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