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Brand
Zalando
ProjectWhat Do I Wear Team Effort

Zalando What Do I Wear Team Effort 2025

Associated creatives

Wieden+Kennedy Amsterdam
Wieden+Kennedy AmsterdamAgency / Creative
PRETTYBIRD UK
PRETTYBIRD UKProduction
tenthree
tenthree
Tracks & Fields
Tracks & FieldsMusic / Sound
String and Tins
String and TinsMusic / Sound
MADE IN LISBON
MADE IN LISBONProduction Service
Selected Works
Selected WorksPost Production / VFX
Total World
Total WorldProduction

Tags

food truckpeople near food truckgroup of peoplevintage food truckstreet scene

Description

A group of diverse individuals gather around a vintage food truck on an urban street in this commercial video for Zalando's What Do I Wear Team Effort project. Characters interact while holding smartphones, browsing fashion selections and querying outfit ideas. The scene is shot outdoors in daylight with a natural palette and realistic street textures. Several people wear formal attire contrasted with casual surroundings.