Zalando

Jul 2026

Zalando’s New In August campaign masterfully bridges the gap between high-fashion editorial aesthetics and accessible lifestyle retail. By utilizing a consistent palette of honey-toned wood paneling and vibrant red accents, the imagery creates a sophisticated visual identity that feels both grounded and intentional. Photographer Roberta Pittau captures a series of striking portraits that lean heavily into minimalist and polished sensibilities, ensuring the clothing—from sheer lace textures to crisp, tailored shirting—remains the focal point. Under the sharp creative vision of Art Director Carlos Platard de Quenin, the campaign employs soft light and live-action techniques to emphasize a clean, architectural atmosphere. Models Giselle Norman and Skander Gueye inhabit these frames with an understated intensity, further elevated by Ischrak Nitschke’s precise makeup artistry, characterized by dramatic, slicked-back hair and signature smoky eyes. The project achieves an editorial look that feels cohesive and modern, expertly balancing symmetrical composition with warm, earthy tones. Casting director Mireia Torra ensures the talent profiles translate perfectly into this curated space, where the interplay of natural light and geometric forms defines a strong, contemporary mood. This campaign demonstrates how a disciplined approach to texture, lighting, and art direction can transform standard fashion retail content into a refined, visually arresting series that resonates with a style-conscious audience.

Lifestyle, Warm, Clean, Editorial, Minimalist

Live-action Technique, Soft Light