BrandZalando
ProjectNew In August

Zalando New In August 2026
Associated creatives
Tags
Description
Model Skander Gueye poses seated in a brown leather and chrome armchair against a vertical wood-paneled wall for Zalando's 'New In August' campaign. Photographed by Roberta Pittau with art direction by Carlos Platard de Quenin, the portrait features soft, directional lighting highlighting the model's tailored white button-down shirt and slicked-back hairstyle. The warm architectural textures and neutral tones establish an understated, polished fashion aesthetic.
Style
Editorial, Vertical, Warm, Clean
Techniques
Soft Light
Industries
E-commerce Platforms
Color
Charcoal (20%)
Off-White (50%)
Background
Wood Texture
Context
Advertising Campaign
