Zalando: Modern Mainstream
Brand
Date
Apr 2024
Description
Zalando presents Modern Mainstream, a fashion editorial campaign capturing a contemporary approach to classic wardrobe staples. The project features a series of portraits and full-length shots that emphasize clean silhouettes and layered textures through a minimalist lens. Photographer Yves Borgwardt and fashion editor Santi Rodriguez collaborate to establish the project's visual direction, utilizing soft directional lighting and a muted, cool-toned palette. The imagery centers on model Dylan Moran, showcasing structured outerwear and crisp shirting within a controlled studio setting. The work utilizes editorial, clean, and moody techniques to maintain a sharp, focused aesthetic.
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