Zalando
Modern Mainstream
Brand
ProjectModern Mainstream
Date
Apr 2024
Description
Zalando presents Modern Mainstream, a fashion editorial campaign that leans into a contemporary aesthetic through studio portraiture. The series features model Dylan Moran, with imagery captured by photographer Yves Borgwardt and styling by Santi Rodriguez. The project utilizes a clean, desaturated palette across its vertical compositions. The editorial work employs soft, directional lighting and atmospheric light flares to frame the featured apparel, which includes structured outerwear and casual separates.
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