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Brand
Zalando
ProjectMarni Accessories
Model in pink sunglasses waving while sitting inside a giant oversized color-block Marni tote bag on a city street.

Zalando Marni Accessories 2024

Associated creatives

Pietro Cocco
Pietro CoccoPhotographer
Berenice Ammann
Berenice AmmannMakeup Artist
Mireia Torra
Mireia TorraCasting Director
Jes Levy
Jes LevyProducer
Mwathi Gakonga
Mwathi GakongaModel

Tags

giant tote bagoversized tote bagtote bagmarni tote bagcolor block tote bagblack man wavingman wavingblack man with dreadlocksman with dreadlocks

Description

Photographed by Pietro Cocco for the Zalando Marni Accessories campaign, model Mwathi Gakonga smiles and waves while positioned inside an oversized Marni color-block tote bag placed directly on a sunlit city pavement. The dual-tone cream and black tote bag features dual handles and bold blue brand lettering along the edge. Gakonga wears pink oval sunglasses and a striped blue and white knit sweater against the backdrop of European-style urban architecture under an open sky.

Style

Vertical, Commercial, Surreal, playful

Techniques

Natural light

Industries

Bags & Accessories

Color

Off-White (50%)
Jet Black (30%)

Background

Public Square

Context

Advertising Campaign