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Zalando: Fortune

Date

Dec 2025

Description

Zalando presents Fortune, a commercial campaign exploring nightlife aesthetics through a cinematic lens. The film focuses on a crowded club environment, utilising low-key lighting and tinsel-backed staging to establish a moody, energetic tone. Developed by Wieden+Kennedy Amsterdam and produced by Zauberberg Productions, the project leans into vertical, live-action techniques to capture dance sequences and intimate moments. The narrative is punctuated by direct text overlays, while the technical execution is supported by rhythmic editing and comprehensive sound design.

Style

Vertical, Action, Cinematic, Moody

Color
Jet Black
Medium Grey
Background

Nightclub

Context

TVC / TV Commercial

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