Zalando: Beauty Lux
Brand
Date
Jan 2025
Description
Zalando presents Beauty Lux, a beauty campaign captured with a focus on polished aesthetics and skin texture. The project features a series of portraits that lean into editorial sensibilities, utilizing macro photography and warm, natural light to highlight product application and detail. Photographer Silvia Draz leads the visual execution, working with casting director Mireia Torra to establish a clean, minimalist style. The imagery relies on soft, directional lighting and neutral backdrops to maintain a consistent, high-end tone across all portraiture.
Style
Editorial, Vertical, Warm, Clean
Techniques
Natural light
Context
Advertising Campaign
Associated creatives
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