Zalando
Beauty Lux
Brand
ProjectBeauty Lux
Date
Jan 2025
Description
Zalando’s Beauty Lux campaign presents a series of refined beauty portraits that lean into a clean, editorial aesthetic. Captured by photographer Silvia Draz, the visuals focus on skin texture and minimalist styling, employing natural light and macro photography to highlight product application and detail. The series features carefully composed studio portraits, with casting direction by Mireia Torra. The execution emphasises a consistent, neutral palette across every frame.
Style
Editorial, Vertical, Warm, Clean
Techniques
Natural light
Context
Advertising Campaign
Associated creatives
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