Zagreb Design Week Brand Identity 2025

Description

This graphic design project for Zagreb Design Week showcases custom white canvas tote bags with bold black typography held by a person wearing light apparel. The shot focuses closely on the textured fabric of the bags against a natural outdoor ground setting. Natural daylight illuminates the scene, highlighting the stark contrast between the black lettering and the off-white canvas material. The composition captures a practical brand identity application in a real-world context.

Style

Vertical, Commercial, Clean, Minimalist

Techniques

Natural light

Color

Context

Advertising Campaign