Z Energy
Z Is For…
Brand
ProjectZ Is For…
Date
Feb 2025
Description
Z Energy introduces its brand identity through 'Z Is For…', a humorous commercial campaign featuring a series of relatable vignettes. Developed by agency Saatchi & Saatchi, the project leans into everyday domestic and commercial scenarios to explore facets of the brand. The production, handled by Supernormal, utilizes dynamic live-action capture to maintain a consistent, polished comedic pace. The visual execution relies on vibrant settings and clean framing to anchor the narrative sequences across each short-form spot.
Style
Humorous, Horizontal, Commercial, Clean
Industries
Electric / EV
Context
TVC / TV Commercial
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