Z Energy: Z Is For…
Brand
Date
Feb 2025
Description
Z Energy explores brand identity through a series of relatable vignettes in its campaign, Z Is For…. The project, conceived by Saatchi & Saatchi, utilizes dynamic live-action capture to transition between a variety of domestic and commercial scenarios. Produced by Supernormal, the commercial leverages polished comedic pacing to frame everyday mishaps with a vibrant visual aesthetic. Post-production and VFX were also handled by the team at Supernormal, ensuring a clean and consistent finish across the narrative sequences.
Style
Humorous, Horizontal, Commercial, Clean
Industries
Context
TVC / TV Commercial
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