Toyota: In the Middle
Brand
Date
Jan 2024
Description
In the Middle for Toyota explores the practicalities of shared ownership, centering on a couple negotiating the custody of their assets during a mediation meeting. The narrative transitions from a high-stakes corporate environment to expansive coastal and wilderness landscapes, highlighting the vehicle’s adaptability across diverse terrains. Directed by Tim Bullock with creative input from Saatchi & Saatchi, the film captures the pickup in various active scenarios, from water crossings to fireside camping. The production leans into cinematic framing and a warm, natural lighting palette to contrast the rigidity of the boardroom with the freedom of the outdoors.
Style
Horizontal, Cinematic, Warm, Clean
Industries
Color
Scarlet
Jet Black
Light Grey
Background
Office
Context
TVC / TV Commercial
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