Yves Salomon: Yves Salomon F/W 24

Brand

Yves Salomon

Date

Oct 2024

Description

The Yves Salomon Fall/Winter 24 campaign presents a focused study of contemporary luxury menswear, defined by its tactile winter outerwear and layered knitwear. Shot by photographer Claudia Knoepfel with creative direction by Emma Wizman-Alfonsi, the project leans into a clean, minimalist aesthetic that allows the rich materials of shearling, leather, and wool to take center stage. Featuring model Mumin Jangani, the series utilizes soft, directional lighting and earthy, desaturated backdrops to create a moody, intimate atmosphere. The composition highlights structured tailoring and sculptural volumes, resulting in an editorial look that feels grounded and composed through its use of natural light.

Style

Editorial, Vertical, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Background

Grey Seamless

Context

Lookbook, Advertising Campaign