Yves Salomon

Oct 2024

The Yves Salomon Fall/Winter 24 campaign presents a study in contemporary luxury menswear, foregrounding the brand's heritage in outerwear through a series of minimalist studio portraits. Photographed by Claudia Knoepfel with creative direction by Emma Wizman-Alfonsi, the series highlights the tactile quality of shearling, leather, and heavy knitwear. Featuring model Mumin Jangani, the editorial utilizes soft, directional lighting and a muted, earthy color palette to emphasize the structural volume of the garments. The project leans into a clean, refined aesthetic, using neutral and desaturated backdrops to draw focus to the intricate fabric textures and layering inherent in the winter collection.

Editorial, Vertical, Clean

Natural light

Luxury Fashion Houses

Grey Seamless

Lookbook, Advertising Campaign