Yumi's Veggie Range features a series of instructional videos aimed at the home cook. The content captures a series of meal-prep demonstrations, highlighting the versatility of the brand’s pumpkin and spinach veggie bites as a key ingredient for breakfast dishes.
Produced with agency creative direction from Shenay Frazer, the footage utilizes a lifestyle-focused approach to culinary content. The series leans into clean, live-action techniques, filmed in a bright, natural light-filled kitchen setting to emphasize the preparation process.
