Yumi's: Veggie Range
Brand
Date
Apr 2026
Description
Yumi's Veggie Range features a series of instructional videos aimed at the home cook. The content captures a series of meal-prep demonstrations, highlighting the versatility of the brand’s pumpkin and spinach veggie bites as a key ingredient for breakfast dishes. Produced with agency creative direction from Shenay Frazer, the footage utilizes a lifestyle-focused approach to culinary content. The series leans into clean, live-action techniques, filmed in a bright, natural light-filled kitchen setting to emphasize the preparation process.
Style
Lifestyle, Vertical, Clean
Techniques
Natural light
Industries
CPG / Packaged Food
Color
Burgundy
Jet Black
Background
Kitchen
Context
Social Media / Short Form Video
Associated creatives
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