YSL Beauty: YSL THE INKS BLUR
Brand
Date
Nov 2024
Description
YSL Beauty presents The Inks Blur, a commercial beauty campaign captured by photographer Ben Fourmi. The project highlights the collection’s matte liquid lipstick through a series of close-up portraits and product demonstrations. Featuring model Celine Tyson, the imagery employs clean studio lighting and a minimalist aesthetic to draw focus to the product’s rich texture and finish. The compositions utilize a polished visual approach to showcase the application process and the vibrant color range of the line.
Style
Vertical, Commercial, Clean, Polished
Techniques
Beauty Light
Industries
Color
Jet Black
Background
White Seamless
Context
Advertising Campaign
Associated creatives
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