YSL Beauty presents The Inks Blur, a commercial beauty campaign captured by photographer Ben Fourmi. The project highlights the collection’s matte liquid lipstick through a series of close-up portraits and product demonstrations.
Featuring model Celine Tyson, the imagery employs clean studio lighting and a minimalist aesthetic to draw focus to the product’s rich texture and finish. The compositions utilize a polished visual approach to showcase the application process and the vibrant color range of the line.
