YSL Beauty
YSL THE INKS BLUR
Brand
ProjectYSL THE INKS BLUR
Date
Nov 2024
Description
YSL Beauty presents The Inks Blur, a commercial beauty campaign captured by photographer Ben Fourmi. The series spotlights the line’s matte liquid lipstick, utilizing clean studio lighting and macro photography to emphasize the product’s rich, smooth texture and precise application. Featuring model Celine Tyson, the campaign leans into a minimalist aesthetic with a focus on polished editorial styling and vivid color payoff. The work centers on the product’s branded applicator and signature black tubes, presented against a neutral, high-key background to maintain a sharp, focused visual narrative.
Style
Vertical, Commercial, Clean, Polished
Techniques
Beauty Light
Industries
Cosmetics
Color
Jet Black
Background
White Seamless
Context
Advertising Campaign
Associated creatives
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