YSL Beauty
YSL beauty Pure Shots
Brand
ProjectYSL beauty Pure Shots
Date
Aug 2024
Description
YSL Beauty presents its Pure Shots skincare campaign, a refined series of commercial portraits capturing the product line. Featuring models Alicia Lindén Guinez and Jialu Yi, the imagery focuses on the collection's packaging against a minimal grey backdrop. Photographer Turkina Faso utilizes a polished beauty light setup to emphasise skin textures and the translucent forms of the skincare bottles. The creative direction, supported by hairstylist Simon Chossier and casting director Olivier Duperrin, leans into a clean, professional aesthetic.
Style
Vertical, Commercial, Clean, Polished
Techniques
Beauty Light
Industries
Skincare
Color
Jet Black
Amber
Blush
Background
Grey Seamless
Context
Advertising Campaign
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