YoungCapital NEXT: Brand Identity

Feb 2024

YoungCapital NEXT introduces a comprehensive brand identity system, blending kinetic typography, bold motion graphics, and a vibrant color palette to define a modern presence in the technology and digital platform sector. The identity leans into a clean, minimalist aesthetic, employing layered graphic compositions and high-contrast visuals to communicate a professional yet energetic brand vision. Developed through a collaborative effort, the project encompasses extensive design applications including digital storytelling assets, outdoor billboard displays, and interactive subway station panels. The execution utilizes a mix of live-action technique, 3D render / CGI, and fluid motion graphics to present a cohesive look across multiple environments. The project was delivered through the collaborative expertise of Verve on graphic design, Lama Lama on web development, Cake Film & Photography, and Fitzgerald, with additional brand strategy and style contributions from YoungCapital Studio.

Horizontal, Commercial, Graphic

Brand Film / Corporate Video