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Ecommpay: Brand Identity

Date

Nov 2024

Description

Ecommpay introduces a refreshed brand identity developed in collaboration with Verve and Patswerk. The project spans digital interfaces, motion graphics, and out-of-home advertising, establishing a cohesive visual system for the fintech brand. The identity leverages bold typography and a vibrant color palette of purple, green, and orange to modernize the company's market presence. Design elements include dynamic UI illustration, abstract vector graphics, and smooth motion graphics. The system integrates functional payment dashboard components with playful animated sequences, including stylized financial metrics and global location markers, to communicate digital financial services across both static and animated formats.

Style

Horizontal, Commercial

Techniques

Animation, Motion Graphics

Industries
Context

Brand Film / Corporate Video

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