Send App: Brand Identity

Nov 2023

Send App introduces a refreshed brand identity that balances financial utility with a vibrant, playful visual system. The project, developed by Verve with illustration by Andrea Manzati, leans into a palette of bold purples, greens, and pastels to distinguish the platform within the digital technology sector. Executed through a mix of motion graphics and vector illustration, the identity centers on geometric forms, organic shapes, and stylized hand gestures. The animation techniques incorporate grainy textures and fluid transitions that bridge the gap between static UI design and dynamic commercial storytelling. Applications of the brand identity span both digital and physical touchpoints, appearing across mobile interface mockups, city bus shelter displays, and large-format outdoor billboards.

Horizontal, Commercial

Motion Graphics