Lebara

Brand Identity

Brand

Lebara

ProjectBrand Identity

Date

Sep 2026

Description

Lebara’s brand identity overhaul establishes a high-contrast visual language defined by its signature vibrant blue palette and geometric typography. This comprehensive telecommunications project spans digital interfaces, mobile application UI, and outdoor advertising assets, utilizing clean 3D render and motion graphics to create a cohesive design system. The execution relies on kinetic typography and minimalist vector animation to communicate service plans and promotional messaging. By integrating playful character illustrations with fluid UI transitions, the creative team—including Design by Verve, 3D by Matthew Gilbert, and Motion by Patswerk and Eddy Koek—establishes a modern aesthetic that remains consistent across both digital and physical touchpoints.

Style

Horizontal, Commercial, Clean

Techniques

Motion Graphics

Industries

Telecommunications

Color

Royal Blue

Pure White

Background

Solid Colour

Context