XTRATUF
Hometeam - Stand Strong
Brand
ProjectHometeam - Stand Strong
Date
Jun 2026
Description
XTRATUF highlights the utility of its footwear in the 'Hometeam - Stand Strong' project. Filmed on location at the Pike Place Fish Market in Seattle, the footage captures fishmongers at work, emphasizing the performance of the gear in a high-demand environment. Produced by GREATERGOOD, this documentary-style piece utilizes live-action techniques to record the morning market routine. The edit is presented in a vertical format, focusing on the movement and practical application of the brand's waterproof equipment during daily operations.
Style
Documentary, Vertical, Clean
Industries
CPG / Packaged Food
Color
Burnt Orange
Jet Black
Background
Retail Store
Context
Brand Film / Corporate Video
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