XTRATUF
45s
Brand
Project45s
Date
Jun 2026
Description
XTRATUF documents the fast-paced environment of Seattle’s Pike Place Fish Market in this 45-second commercial spot. The film tracks the daily operations of fishmongers as they navigate their workspace, emphasizing the utility of the brand's waterproof boots amidst the ice-covered stalls. Captured through an observational lens, the production leans into a cinematic aesthetic that highlights the authentic movement of the market. The execution utilizes natural light to ground the footage in the early morning setting, maintaining a clean, live-action technique throughout the sequence. Production for the project was led by GREATERGOOD.
Style
Horizontal, Cinematic, Warm, Clean
Techniques
Natural light
Industries
Grocery
Color
Burnt Orange
Jet Black
Background
Retail Store
Context
TVC / TV Commercial
Associated creatives
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