Xfinity: Greatest Cookie of All Time
Brand
Date
Oct 2026
Description
Xfinity presents 'Greatest Cookie of All Time,' a commercial spot centered on the intersection of domestic life and interactive technology. The narrative follows a woman baking in her home kitchen, featuring a surprise appearance from Cookie Monster, who transitions from a television screen into the physical kitchen space. Directed by Dayton/Faris with production support from Bob Industries and The Jim Henson Company, the spot utilizes live-action technique to ground the character interaction within a clean, warm environment. Creative direction was led by Josh DiMarcantonio, Craig Duffney, and Kris Wixom, with post-production and visual effects provided by WORK USA.
Style
Horizontal, Commercial, Warm, Clean
Industries
Color
Off-White
Navy
Background
Kitchen
Context
TVC / TV Commercial
Associated creatives
Jon GieselmanChief Growth Officer
Todd ArataVice President
Dustin HayesVice President
Diana HicksExecutive Director
Victoria CianciulliBrand Director
Jenna MonidManager
Jennifer AhearnVice President
Emilie BandyStrategy Director
Karyn LeibovichProducer
Jess DisalvoContent Manager
Xfinity CreativeAdvertising Agency
Julie ScelzoChief Creative Officer
Otto LinwoodManaging Director
Steve PeckCreative
Ashley HendersonContent Producer
Amy WertheimerHead of Production
Dana EisenbergProducer
Josh DiMarcantonioCreative Director
Craig DuffneyCreative Director
Kris WixomCreative Director
Nicole WitoverBusiness Director
Flynn HarrisAssociate Director
Natalie GiganteAccount Manager
Anthony LeeAssociate Director
Bob IndustriesProduction
Dayton/FarisDirector
TK KnowlesExecutive Producer
John O'GradyExecutive Producer
Kathleen CusterHead of Production
Bart LiptonProducer
Rachel MurphyProduction Supervisor
Jo Throckmorton1st AD
Kris KachikisDirector of Photography
The Jim Henson CompanyProduction
Melissa CreightonDirector
Jason WeberCreative Director
WORK USA
Stewart ReevesEditor
Fatos MarishtaEdit Assistant
Alejandra AlarconExecutive Producer
Victor MedinaProducer
WORK USAPost Production / VFX
Kat MaidmentExecutive Producer
Nora MartosVFX Producer
Drew BeckVFX Producer
Philip InenoVFX Supervisor
Philip InenoCreative Director
Thomas GrahamCreative Director
Q-DepartmentMusic / Sound
Tom JucaroneSound Mix
Anthony CappellinoSound Designer
Dana VillarealExecutive Producer
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