Xfinity What I Do 2024
About
Xfinity highlights the role of digital connectivity in the everyday with its latest commercial, "What I Do." Developed in collaboration with Goodby Silverstein & Partners, Gallegos United, and PRETTYBIRD US, the film tracks a central protagonist navigating diverse environments, from boardrooms and train commutes to quiet home settings. The project leans into a cinematic lifestyle approach, utilizing clean, dynamic framing to capture the constant stream of digital engagement across mobile devices and home television screens. The production, supported by B2Y Productions, integrates VFX from Framestore New York and sound design by Lime Studios to underscore the persistent nature of modern entertainment consumption.
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