Xfinity presents 'Standup,' a telecommunications campaign featuring a performance set on a stage stylized to resemble an athletic field. The creative direction, led by agency Goodby Silverstein & Partners, leans into a clean, minimalist aesthetic to frame the live-action delivery.
Utilizing a vertical format for mobile viewing, the production focuses on a comedian in a referee ensemble, set against a dark background with focused stage lighting. This project translates the high-energy nature of sports broadcasting into a stand-up comedy context.
