Xfinity Floreciendo 2024

About

Xfinity’s 'Floreciendo' project is a commercial film that highlights a creative professional working within a sun-drenched home studio. The narrative follows a young woman as she utilizes a digital tablet to refine floral illustrations, moving between living spaces filled with plants and organic textures. Produced by PRETTYBIRD US with creative input from agencies Goodby Silverstein & Partners and Gallegos United, the piece leans into cinematic camera work to build an intimate visual story. The execution relies on natural light and clean compositions to frame the workspace, supported by post-production from Framestore New York and sound design by Animal Music and Lime Studios.