Xfinity Faraway Places 2024

About

Xfinity explores global connectivity in the spot 'Faraway Places.' The film moves between remote natural landscapes, including mist-covered rivers and mountainous terrain, and the fast-paced environment of urban centers like city streets and subway stations. By highlighting individuals using mobile technology across these contrasting settings, the campaign emphasises the reach of the network. Developed in collaboration with agencies Goodby Silverstein & Partners and Gallegos United, the production utilizes a cinematic, live-action technique. The visual narrative leans into golden hour lighting to create a consistent atmosphere as the film transitions between disparate locations.