WWD presents Beauty Inc, a series of editorial portraits that explore minimalist aesthetic codes within the beauty industry. Photographed by Ricardo Beas, the project centers on model Jesi Evans, utilizing high-contrast chiaroscuro lighting and a saturated red palette to achieve a graphic visual impact.
The execution relies on controlled studio lighting to define structured silhouettes and clean, sharp lines. With fashion styling by Alex Badia, hair styling by Chika Nishiyama, and makeup by Akiko Owada, the imagery balances dramatic shadow play with precise, minimal details.
