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Brand
ProjectBeauty Inc
Profile portrait of model Jesi Evans with a black bob haircut and red lipstick illuminated by a strip of light on a red backdrop.

WWD Beauty Inc 2025

Associated creatives

Tags

Description

A striking beauty portrait for WWD Beauty Inc photographed by Ricardo Beas features model Jesi Evans in profile. The composition relies on high-contrast chiaroscuro lighting, casting the majority of the subject in silhouette against a saturated deep red studio background. A sharp, horizontal beam of light cuts across her lower face and jawline, illuminating vibrant red lipstick, a section of her sharp black bob haircut, and the contours of her chin and neck. Styling by Alex Badia, hair by Chika Nishiyama, and makeup by Akiko Owada create a refined, minimalist aesthetic.

Style

Editorial, Vertical, Moody, Graphic

Techniques

Low-key / chiaroscuro

Industries

Cosmetics

Color

Jet Black (80%)

Background

Coloured Seamless

Context

Editorial