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WTA: Brand Identity

Brand
WTA
Date

Mar 2025

Description

The WTA brand identity project establishes a contemporary visual system designed for professional sports broadcasting and digital engagement. Developed with graphic design by Nomad, the project integrates bold typography, metallic textures, and a vibrant color palette of deep purple and neon green to define the tour's modern aesthetic. The execution spans various formats, from broadcast infographics and tournament data overlays to mobile application interfaces. The visual language leans into a "Rally the World" concept, utilizing motion graphics and 3D render techniques to frame live-action athletic footage. The design incorporates high-contrast graphic layouts and clean sans-serif lettering to spotlight player profiles, match statistics, and official tournament awards. By blending cinematic live-action techniques with structured digital animation, the project provides a cohesive brand framework for the international tennis circuit.

Style

Vertical, Commercial

Techniques

Motion Graphics

Context

Brand Film / Corporate Video

Associated creatives

Nomad
NomadGraphic Design
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