WTA

Mar 2025

The WTA brand identity project establishes a contemporary visual system for the tour, merging professional sports broadcasting with modern graphic design. The execution leverages a bold color palette of vibrant green and deep purple to unify disparate assets, from tournament trophies and match statistics to mobile interface layouts. Designed by Nomad, the project incorporates clean motion graphics and 3D rendering to highlight player profiles and tournament data. The visual identity integrates live-action footage of athletes, such as Coco Gauff and Iga Swiatek, with structured typographic overlays and metallic emblems. The resulting system maintains a consistent aesthetic across digital, broadcast, and physical touchpoints, utilizing minimalist compositions and cinematic techniques to present professional tennis at scale.

Vertical, Commercial

Motion Graphics

Brand Film / Corporate Video