Brand Identity 2023

Description

This commercial project for the World Aeropress Championships features a centrally placed white ceramic cup filled with dark coffee, resting atop a precarious stack of black hockey pucks. Three human hands extend from different angles around the frame, each pointing directly downward at the cup. The composition is captured against a vibrant solid orange background, creating high visual contrast. The lighting is bright and even, highlighting the textures of the ceramic cup and the matte surfaces of the pucks. The project was created by Angel & Anchor and Shane Gallagher.

Style

Vertical, Commercial, Saturated, Minimalist

Industries

Beverages

Color

Background

Solid Colour

Context

Advertising Campaign