Brand Identity 2023

Description

This macro photograph captures a close-up detail of embroidered white branding for the World Aeropress Championships on a textured blue denim fabric. The circular emblem features clean white stitching with legible typography and graphical elements embedded directly into the fabric weave. Soft lighting creates shallow depth of field, highlighting the tactile texture of both the thread and the textile surface. Created as part of the Brand Identity project by Angel and Anchor and Shane Gallagher.

Style

Horizontal, Commercial, Tactile

Techniques

Macro, Embroidery / needlework

Color

Background

Fabric Texture

Context

Advertising Campaign, Editorial