Winkelstraat.nl: Brand Identity
Brand
Date
Oct 2021
Description
Winkelstraat.nl presents a comprehensive brand identity update, executed with a focus on functional retail navigation and editorial-driven aesthetic. The project bridges the gap between commercial e-commerce platforms and high-fashion presentation, balancing structured typography with dynamic digital layouts. Developed by We Are Pi, the identity leans into a minimalist framework, utilizing clean UI illustration and high-contrast typography to highlight seasonal collections. The work spans across desktop and mobile touchpoints, maintaining a consistent graphic language through motion graphics and simplified navigation hierarchies.
Style
Horizontal, Commercial, Clean
Industries
Color
Jet Black
Pure White
Context
Website / Web
Associated creatives
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