Nike

Nov 2024

Nike spotlights professional footballer Alphonso Davies in the second installment of their 'Home' series. This documentary-style feature leans into intimate, candid storytelling, documenting Davies’ personal reflections on his journey and the role of sport in shaping his sense of community. The film blends training sequences with archival photographs to ground the narrative in a personal context. Technically, the project utilizes handheld camera work and a warm color grade to cultivate a distinct visual tone. Incorporating analogue film textures and natural light, the production team at 100% and the agency WE ARE Pi capture a raw, unscripted perspective on the athlete’s professional and personal life.

Documentary, Horizontal, Desaturated, Warm

Analogue / film, Natural light, Super 8 / 16mm

Soccer

Street

Brand Film / Corporate Video