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Nike: Home ft. Alphonso Davies Ep.2

Brand
Nike
Date

Nov 2024

Description

Nike spotlights professional footballer Alphonso Davies in the second episode of the Home series. The documentary-style film offers an intimate perspective on Davies' personal history, detailing his experiences with adaptation and the significance of the pitch as a space for community. Produced by 100% and creative agency WE ARE Pi, the project employs a distinct aesthetic defined by handheld camera work and a warm, desaturated color grade. The visual narrative relies on natural light, archival photography, and a combination of analogue film and Super 8/16mm techniques to ground the athlete's reflections in a tactile, observational frame.

Style

Documentary, Horizontal, Desaturated, Warm

Techniques

Analogue / film, Natural light, Super 8 / 16mm

Industries
Soccer
Color
Pure White
Jet Black
Background

Street

Context

Brand Film / Corporate Video

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